THINGS COULD SIGNIFICANTLY CHANGE: Things could significantly change in the next 5 years [#Dataxis] 10/05
If historically the Australian and New Zealander pay-TV markets have mainly been counting DTH homes, things could significantly change in the next 5 years, predicts Dataxis.
Similar to other regions of the world, the pandemic could have set the cat among the pigeons when it comes to cord-cutting and OTT adoption.
Despite being available for several years, OTT pay-TV offers have struggled to gain traction in Australia and New Zealand in the past.
For instance, Foxtel Now and Kayo Sports, respectively the SVoD and the sports OTT pay-TV offers of Foxtel, the leading pay TV operator in Australia, only accounted for 10% each of Foxtel’s pay-TV mix in 2019.
18 months later, Kayo Sports alone accounts for almost 30% of subscribers, while in the meantime DTH subscriptions, which accounted for two-thirds of the total, collapsed to 43% of the mix.
Report: Will pandemic speed OTT take-up in Australia/NZ? | – Advanced Television