Majority of die-hard IPL fans have preferred to watch second half of IPL on TV instead of OTT platform [#IPL #DisneyHotstar] 09/20

Majority of die-hard IPL fans have preferred to watch second half of IPL on TV instead of OTT platform [#IPL #DisneyHotstar] 09/20

A majority of die-hard Indian Premier League (IPL) fans have preferred to watch the second half of the cricketing extravaganza on TV instead of OTT platform Disney+Hotstar.

The second leg of the 14th edition of IPL began in the UAE on Sunday with a power-charged match between Mumbai Indians (MI) and Chennai Super Kings (CSK) – 2 of the strongest teams of the tournament. H

owever, the viewership on Disney+Hotstar was much less than it was in the first half of the tournament played in April 2021, suspended mid-way due to COVID scare.

The opener between MI and RCB on April 9, 2021 recorded a peak viewership of 6.7 million.

On Sunday (September 19, 2021), the viewership during the match between MI and CSK reached a maximum of 5.3 million.

It would be too early to say that OTT viewership is on the decline.

The Sunday’s match (MI versus CSK) started with 1.5 million viewers on Disney+Hotstar which jumped to 3.2 million after the third ball.

By the time the second over began, 4.4 million people were watching the game.

Ruturaj Gaikwad and Dwayne Bravos’ big hits took the Disney+Hotstar viewership to 5.3 million at best, after that it hovered around 4.5 million till the end of the match.

The popularity of OTT has dipped because a majority of its audience is working from home and they prefer to watch matches on the big screen of a TV than small user interface of the cellphone.

In fact, OTT was always meant for the on-the-go audience and not for those sitting in the comfort of their houses.

Meanwhile, Disney+Hotstar is gaining in popularity.

The OTT platform added around 7.5 million subscribers recently and it would see a similar number of paid user additions during IPL 14.

Disney+Hotstar is likely to hit the 46 million subscriber base by the end of this year – up from the current 35.1 million subscribers.

Work from home hits IPL viewership on OTT – The Federal News:
IPL opens with ‘biggest game’, but OTT viewers are not enthused:
Experts suggest it happened because a majority of on-the-go audience is at home and watching a match on TV is better than watching it on the cellphone:
The Federal

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Posted in:

Don`t copy text!