BIG BREAKING NEWS – SUN TV NETWORK PLANS ON HOLD: Sun TV Network Plans to Pump 150-200 Crore INR into OTT Platform Sun NXT on Backburner [#SunNXT] 11/12

BIG BREAKING NEWS – SUN TV NETWORK PLANS ON HOLD: Sun TV Network Plans to Pump 150-200 Crore INR into OTT Platform Sun NXT on Backburner [#SunNXT] 11/12

Sun TV Network has put plans to pump Rs 150-200 crore into its OTT platform Sun NXT on the backburner yet again, with Group CFO SL Narayanan saying there are no plans to invest in original OTT content until March 2022 at least.

The South Indian network giant has been delaying the planned investments in originals for 2 years now and streaming its extensive TV and movie content.

The management has maintained that their focus is to get their couple of big-ticket under-production ventures, delayed due to Covid, off the block before getting into OTT originals.

The OTT platform had 24.5 million subscribers as on September 30, 2021 amassed largely through inorganic bundling arrangements with telecom players.

Sun TV puts plan to pump Rs 150-200 cr into OTT originals on hold again – BusinessToday
Business Today

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