BIG BREAKING NEWS – NUMBER OF VIDEO VIEWERS TO REACH NEW HEIGHTS: Canadian viewership will reach new heights this year [#SubscriptionOTT] 10/04
Previously, we expected the number of video viewers to reach 28.0 million in 2024, but we now forecast that milestone will be met in 2022.
Nearly 18 months of restricted public gatherings have led to more time at home and a strong appetite for long-form entertainment.
Increasingly, that demand is being met by video delivered via the internet and apps.
In 2021, there will be 1 million more digital video viewers in Canada than we previously forecast.
YouTube tops the list for viewership in Canada, but subscription OTT services, led by Netflix, account for most of the growth in video viewership.
Domestic video services, like Crave and Club Illico, have gained committed audiences but do not rival the numbers from international services.
Subscription OTT services help push Canadian viewership to 28 million – eMarketer