BIG BREAKING NEWS – NEW INTERNATIONAL OTT: La Liga – New International OTT Subscription Service – On Demand Content and Live Matches [#LaLiga #LaLigaPass] 10/08
La Liga, the organizing body for Spanish soccer’s elite tiers, has revealed plans for a new international over-the-top (OTT) subscription service which will offer on demand content and potentially live matches in certain territories.
Set to launch in early 2022, ‘LaLiga Pass’ will be rolled out as a complimentary service for the league’s broadcast partners, and will be aimed at the super fan.
Inspired by the National Basketball Association’s (NBA) global League Pass OTT product, the Spanish soccer platform will provide access to a range of content, including highlights, interviews, press conferences and magazine features, depending on the market.
In certain territories, LaLiga Pass will carry live and on demand matches.
However, league president Javier Tebas said this will be done “in collaboration” with the local broadcast partner and not as a direct-to-consumer (DTC) revenue play for La Liga.
Broadcasters will have the option to include live match streams through the platform, either for free or as an add-on for fans. However, according to Javier Tebas, La Liga has not ruled out going down the DTC route with the service in the future.
New LaLiga Pass OTT platform to launch in 2022 – SportsPro:
Streaming product will offer live matches but at the behest of La Liga’s local broadcast partner: