BIG BREAKING NEWS – MEDICX HEALTH + MADHIVE: New Privacy-compliant End-to-end OTT Solution for Healthcare Industry [MedicxHealth #Madhive] 01/19
Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry.
As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content.
OTT advertising combines digital advertising’s targeting capabilities with linear TV’s broad reach and scale, providing advertisers the opportunity to reach incremental audiences across this fast-growing channel.
The new OTT offering combines Medicx’ industry leading deep medical targeting expertise with MadHive’s ability to reach audiences across the OTT universe.
The result is a unified, integrated solution for audience planning, campaign forecasting, execution, and measurement that enables medical and pharma practitioners to reach patients in need with confidence and efficiency.
The partnership is already driving superior results in the market, achieving a 100% increase in patients reached through emerging OTT channels.
This expanded access will provide end-to-end managed service for both Medicx and MadHive clients.
Medicx Health and MadHive Launch Programmatic OTT Solution for the Healthcare Industry