BIG BREAKING NEWS – aha + Firstlight: aha Streaming Service uses Firstlight Media’s industry-first end-to-end cloud-native OTT platform [#aha #Firstlight] 11/17

BIG BREAKING NEWS – aha + Firstlight: aha Streaming Service uses Firstlight Media’s industry-first end-to-end cloud-native OTT platform [#aha #Firstlight] 11/17

The aha streaming service is using Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation to power its next phases of growth in India and beyond.

aha has launched a first-to-market “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver localized services in discrete markets, all powered by a single, common backend.

Running on Google Cloud, the award-winning Firstlight Media technology allows aha to create local storefronts using local languages and local currency, accelerating time to market and significantly reducing costs.

The turbocharged aha 2.0 is a Telugu-language offering that reaches 1.5 million paid subscribers and more than 75 million Telugu speaking users not only in the states of Andhra Pradesh and Telangana, but also throughout India and in more than 190+ countries across the globe.

The service features a fast, smooth, smart user experience across multiple devices including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU), and connected devices (AppleTV, FireTV, ROKU); multi language capabilities; and enhanced personalization and customized recommendations that are designed to enhance subscribers’ engagement with aha’s unparalleled lineup of exclusive Telugu content.

aha’s lineup of content for the 2.0 service includes digital premieres of highly anticipated Telugu films as well as 10 original shows that are being produced specifically for the aha 2.0 platform.

aha 2.0 launches today powered by Firstlight Media – PR Newswire:
PR Newswire

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