ALTBalaji Entertainment Platform to Break Away from Co-production Deal with Zee Entertainment’s OTT Platform Zee5 [#ALTBalaji #Zee5] 09/17
In September 2018, ALT Balaji only had about 0.28 million paying subscribers.
Founded in 2017, along with a slew of over-the-top (OTT) entertainment platforms including Netflix and Amazon Prime Video, ALTBalaji took a detour to focus on “Bharat” instead of the urban metros.
Around 3 years on, the Balaji Telefilms Ltd-run platform has sold 1.8 million subscriptions in the June-ended quarter of FY2022, compared to 0.9 million during the same quarter last year.
Some credit for this growth goes to the accelerated online adoption among the masses during the pandemic.
But the platform also zeroed down on this opportunity by adding 6 shows during the first quarter of FY22, taking the content library to a total of 86 shows.
Since ALTBalaji is getting good traction, the entertainment platform has decided to slowly break away from their co-production deal with Zee Entertainment’s OTT platform Zee5 according to Divya Dixit, Senior Vice President, Revenue and Marketing, ALTBalaji.
OTT Spotlight: Inside ALTBalaji’s strategy to move away from Zee5 and focus on Bharat consumers