Ad Insertion Platform (AIP) and Zixi Partner on Ad Insertion for OTT, Broadcast [#AIP #Zixi] 09/15
Ad Insertion Platform (AIP) has integrated the Zixi protocol with its broadcast and OTT ad insertion solutions, giving content providers new ways to monetize live channels.
AIP’s DAIConnect SSAI platform enables one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content.
This allows manipulation of the stream manifest without altering the video of customers.
Composed of several modules that can be used together DAIConnect has at its core the Ad Break Composer, which is used to create user-targeted Ad Pods.
Built on editable templates, the composer makes it possible to mix ads that can come from one or more ad servers of supply-side platforms (SSPs) and other types of ad bumpers, interstitials, promos and templates catered to customer’s needs.
The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences.
The AIP Optimizer optimizes value of the ad break inventory enabling a unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity.
AIP Insight enables the customer to see and analyze data about ad sales, viewership and performance.
Zixi, AIP Partner On Ad Insertion For OTT, Broadcast | TV Tech – TVTechnology