50%+ Of Households Combine a Big 3 Service with at least One Other Subscription OTT Service [#ParkAssociates] 09/13

50%+ Of Households Combine a Big 3 Service with at least One Other Subscription OTT Service [#ParkAssociates] 09/13

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3:
1. Netflix
2. Amazon
3. Hulu
with at least one other subscription OTT service.

In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Opportunities and Challenges” tomorrow, September 14, 2021, 13:00 CT US (14:00 ET).

The webinar explores engagement strategies for companies to differentiate themselves from the competition and ensure successful delivery of services, providing the most optimal experience.

In this webinar, industry experts address the changing dynamics in the OTT marketplace, including the best strategies to identify, acquire, and engage their customers and increase market share.

Webinar speakers:
Lexie Knauer, Senior Product Marketing Manager, Brightcove
Damian Pelliccione, CEO & Co-Founder, Revry
Michael Ribero, Chief Subscription Officer, The Washington Post

Register at www.parksassociates.com/ott-acquisition-2021

Parks Associates: More than 50% Of Households Now Combine a Big 3 Service With At Least One Other Subscription OTT Service:
Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services:
PRNewswire

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